Apr 30, 2022
In Welcome to the Forum
From football to the Olympics, from C Level Executive List Obama to the Pope, up to youtubers and traditional broadcaster programs, of course. 'they present. "Youtube is a platform that creates value and helps many industries C Level Executive List monetize, just think of the music," she said. Sylvain Querné, Facebook's Head of Marketing , confirmed that video is now the focus for the social network: live videos are exploding and now the company C Level Executive List offers everyone, even broadcasters, the APIs that allow you to publish live, even with multi-camera: Virtually any video feed can now go live. And C Level Executive List for the future, Facebook is working on artificial intelligence: «How do you know which live video to watch? Artificial intelligence will help to choose, proposing contents ». Davide C Level Executive List Mondo, CEO of Mediamond, reported the conversation on two basic issues for those involved in advertising: the quality of the editorial product and the time spent by the user on C Level Executive List advertising. «A broadcaster like Mediaset, but also a vertical publisher like yellow saffron (by Banzai, who recently sold the properties to Mediamond) must invest in quality and try to keep the user on the site. But quality costs money, ”he recalled. Another relevant topic is that of data C Level Executive List and KPIs: according to Mondo we are in a delicate moment for Internet Adv, because there is a lack of shared metrics for measurements (such as for viewability) and more C Level Executive List visible audiences and information on behavior are needed. Aldo Agostinelli, Chief Digital Officer Sky Italia, also returned to the topic of content quality, which "has a huge cost", and recalled that all C Level Executive List the world broadcasters are looking for ways to monetize digital.